About SalesWitness

We found out the hard way. You shouldn’t have to.

SalesWitness exists because one of us discovered, by accident, that the enquiries coming into his own company were being quietly taken elsewhere. This is that story, what it taught us, and what we’re building because of it.

SalesWitness works across the United States, the United Kingdom, Europe, Australia and the Gulf.

For service businesses across the UK — from Manchester trades to London clinics.

Ankit Sureka & Shrey Agarwal, founders

The founders

The two people behind the audit

Ankit Sureka, co-founder of SalesWitness

Ankit Sureka

Operations and audit methodology

Ankit runs translation businesses in Australia and the UK — Australian Translation Services and Translations UK — with enquiries arriving every day by form, email, chat and phone. Like most owners, he assumed he knew what happened when a customer got in touch. One afternoon he sent an enquiry to his own company, the way any prospect would. Hours later a stranger texted him the exact details of that enquiry. He called the number, and the person who answered was his own salesperson.

Enquiries were being taken off-channel and closed where the business never saw them. Working back through the records, the leak had run for about a year and came to more than $500,000 in lost sales — with nothing in the CRM showing red. Ankit now designs how every SalesWitness audit is run, scored and evidenced.

Shrey Agarwal, co-founder of SalesWitness

Shrey Agarwal

Product and technology

Shrey founded RealRender3D, a UK architectural-visualisation studio, and 3D Rendering World. He builds the software and runs the marketing for both.

“Nobody was stealing from me — my problem was quieter. Enquiries sat for days before a client manager replied, quotes went out with the wrong prices, and negative reviews were left unanswered while I was busy on projects. Every one of those cost me a job I had already paid to attract. Once I started checking my own channels the way a prospect would, response times and quotes got fixed within weeks, and sales followed.”

He builds SalesWitness the way he needed it as an owner — the check he could not run on himself.

How we work

Human-led, software-assisted
A human shopper persona makes the enquiry and judges the reply; the software behind it never sleeps.
Always a normal prospect
We only ever act as an ordinary buyer making an ordinary enquiry. Never anything else.
Everything is evidence
Screenshots, transcripts and timings sit behind every line of every report we send.
No free trial — paid only
There is no free tier. The audit is paid work, which is why it is done in full.

01 — How this started

A text from a stranger

Ankit ran a service business. Like most owners, he assumed he knew roughly what happened when a customer got in touch — someone on the team replied, quoted, followed up. One afternoon he sent a service enquiry to his own company, the way any prospect would, to see how it felt from the other side.

A few hours later his phone buzzed. A text, from a number he didn’t know, with the exact details of the enquiry he had just sent.

He called the number. The person who answered was his own salesperson.

That was how he found out enquiries were being taken off-channel — answered from a personal phone, moved out of the company’s systems, and closed somewhere the business never saw. Not one enquiry. A pattern.

Working back through the records, we found the leak had been running for about twelve months. By the time we had counted the enquiries that had gone quiet, the number came to more than $500,000 in lost sales. Nothing in the CRM had looked wrong. The dashboards were green the whole time.

We didn’t build SalesWitness because it was a clever idea. We built it because the only way to have seen that leak was to be the customer — regularly, across every channel, with the evidence written down — and there was nothing affordable that did it. So now there is.

Why we existSo no other owner finds out that way.

02 — What we believe

Three rules we don't bend

01

You can't manage what you never see

Your CRM shows you the enquiries your team logged. It cannot show you the one answered from a personal phone, the enquiry form that failed silently, or the reply that never came. The only way to see what a customer experiences is to be the customer.

02

Evidence over opinion

We don't tell you your team is slow. We tell you the enquiry was sent at 09:14 and answered at 18:41, and we attach the thread. Every finding is timestamped, every claim is phrased as what the record shows. Nothing in a SalesWitness report is an accusation.

03

Authorised, never covert against the business

Every audit runs under the written authorisation of the owner. We never post or solicit fake reviews, never file a false report, and flag CAPTCHAs instead of bypassing them. That is what makes this legitimate — and what makes the findings usable.

03 — Our vision

Our goal: save $1 billion in lost sales for our clients by 2030

Estimated value of leaks found so far

$636,000

across 5 businesses

Progress to $1B0.064%

An estimate: each scored audit is counted as one recovered enquiry at a typical high-ticket deal value of $12,000; each review we capture and draft a reply for at $400 in protected revenue. Updated as audits are published.

Audits published

1

scored reports with evidence, delivered to owners

Reviews captured

935

each with a drafted reply, ready to send

The baseline of $250,000 is the documented portion of our own leak — the part we could trace enquiry by enquiry. Everything above it is added only as audits are published and reviews are captured for clients.

Businesses already on the journey

  • RealRender3D
  • 3D Rendering World
  • ArchiRender3D
  • Australian Translation Services
  • Translations.uk
  • Annotation Box
  • Floatingchip
  • BoostMyGrade

Works across the channels and platforms your customers use

  • Review sitesGoogle reviewsTrustpilotCheckatradeYellFacebookHouzz
  • MessagingWhatsApp
  • Enquiry formsWPFormsHubSpotTypeformGravity Forms
  • Live chatIntercomtawk.toCrispTidioZendeskHubSpotDrift

Enrol in 3 minutes · owner-authorised · evidence-led

Be part of the journey.

Every audit we publish moves the counter — and, more to the point, shows an owner what their customers actually experience. Start with yours.

Get started →See a sample report