Straight pricing

Mystery shopping service pricing

Less than one lost lead.

For service businesses across the UK — from Manchester trades to London clinics.

A real audit by a real person

A named shopper persona — one you approve before anything runs — contacts you from a UK phone number, the way a real prospect would.

Every finding lands with the screenshot, the transcript and the timing attached. Nothing is scored without a human checking it.

Audit calls are recorded as evidence under your written authorisation and handled in line with UK data-protection law.

Plans and prices

One-time · start here

SalesWitness Audit

The Revenue Leak Audit — one-time, $299

$299one-time

The full picture of what a customer experiences when they contact you — every channel, scored, with the evidence attached.

2 mystery audits, 15 days aparton one service line, every channel including the phone call

  • enquiry form
  • email enquiry
  • live chat
  • WhatsApp
  • phone call

First mystery audit within 3 days; the full report is with you in about three weeks.

Get the audit — $299

What’s in the audit

  • Every enquiry channel audited: enquiry form, email enquiry, live chat, WhatsApp, phone call
  • Review audit across every profile we find
  • Social presence check: Instagram, LinkedIn, X, Facebook, YouTube
  • Site health check · up to 40 pages
  • Scored evidence report — 9 criteria, screenshots and recordings
  • Red-flag screen for off-channel or personal replies
  • Drafted replies for every review we capture

FreeIncluded at no extra cost

  • SEO snapshot of your domain: visibility, top keywords, and how you rank against 3 competitors
  • Response-time benchmark against your industry
  • 30 days of website uptime monitoring included

SalesWitness Watch and Watch Pro, billed monthly or yearly. Pay yearly and get 2 months free.

Monthly · recurring

SalesWitness Watch

$99/ month

A monthly mystery audit plus daily review monitoring — continuous accountability for the channels that bring you money.

1 audit a monthacross enquiry form, email enquiry, live chat and WhatsApp

  • enquiry form
  • email enquiry
  • live chat
  • WhatsApp
  • phone call
  • Daily review monitoring across every profile we find
  • Negative-review alerts within hours
  • Drafted replies and removal-appeal guidance
  • Site health check · up to 60 pages · on enrolment
  • Website uptime monitoring — checked every 5 minutes, alert within 10 minutes of an outage
  • Monthly scorecard with trendline
Start Watch
Monthly · recurring+ phone call

SalesWitness Watch Pro

$199/ month

Everything in Watch, twice a month, with the phone call audited too — and we file the review appeals for you.

2 audits a montheverything in Watch, plus the phone call

  • enquiry form
  • email enquiry
  • live chat
  • WhatsApp
  • phone call
  • Phone call audited — we ring as a prospect and record the call
  • Custom call scripts (e.g. “do reps know the new package?”)
  • Quarterly competitor benchmark — we shop two rivals
  • Done-for-you review appeals
  • Priority alerts
  • Site health check · up to 100 pages · on enrolment
  • Website uptime monitoring — checked every 5 minutes, alert within 10 minutes of an outage
Start Watch Pro
Multi-site · instant quote

SalesWitness Multi

Instant quote

Several services, brands or locations under one company? Pick how many and get an instant, automated quote — sized to your business, no sales call.

One-time audit or monthly monitoringevery service line audited and scored separately

  • enquiry form
  • email enquiry
  • live chat
  • WhatsApp
  • phone call
  • One-time audit: 2 audits per service line, 15 days apart, phone call included
  • Monthly Watch: 1 audit per service line every month across enquiry form, email enquiry, live chat and WhatsApp
  • Site health check · up to 60 pages — on every listed site
  • Website uptime monitoring — checked every 5 minutes, alert within 10 minutes of an outage
  • Every website scanned for review profiles
  • One consolidated dashboard for the whole group
  • Priced from your sites’ scale — no haggling
Get an instant quote →

Site health check covers forms, broken links, load time and spam protection — every finding comes with a screenshot of the problem and the exact page link. Page caps are per site: up to 40 pages on SalesWitness Audit, 60 on SalesWitness Watch, 100 on SalesWitness Watch Pro and 60 per site on SalesWitness Multi.

Billed in USD. Paid by invoice for now while card payments are being connected — there is no free trial; the audit and every plan are chargeable. Your invoice is issued when you enrol. Monthly plans run month to month, cancel anytime; annual plans are invoiced once a year with 2 months free. Watch audits enquiry form, email enquiry, live chat, WhatsApp; Watch Pro and the Audit add the phone call.

Local detail

How it works in the UK

The method is the same everywhere. These are the details we set for the UK.

  • Written like a local customer

    Enquiries in British English, written the way a customer in Leeds or Bristol would write them.

  • A UK phone number

    Forms and calls use a UK mobile number, so your team sees an ordinary local enquiry.

  • Your business hours

    Enquiries are spread over a few days, like a real customer’s, and live chat is tested on a weekday during UK business hours.

  • Pounds sterling

    Prices shown in pounds; you’re billed in US dollars.

  • Your review sites

    Google, Trustpilot, Checkatrade, Yell, Facebook, Houzz and any other review site we find — watched daily.

  • The rules

    The DMCC Act 2024 makes fake reviews a banned practice. We never post, buy or solicit reviews, and every appeal cites the platform’s own rules.

Side by side

What each plan includes

What you getSalesWitness Audit$299 one-timeThe Revenue Leak AuditSalesWitness Watch$99 / monthor $990 a year (2 months free)SalesWitness Watch Pro$199 / monthor $1,990 a year (2 months free)
Mystery audits
Mystery audits included2, 15 days apart1 a month2 a month
enquiry form✓✓✓
email enquiry✓✓✓
live chat✓✓✓
WhatsApp✓✓✓
phone call audited✓—✓
Custom call scripts——✓
Scored evidence report — 9 criteria, screenshots and recordings✓✓✓
Red-flag screen for off-channel or personal replies✓✓✓
Response-time benchmark against your industryFree——
Quarterly competitor benchmark (we shop two rivals)——✓
Reviews
Review audit across every profile we find✓✓✓
Daily review monitoring—✓✓
Negative-review alerts—Within hoursPriority
Drafted replies for every review we capture✓✓✓
Review removal appealsGuidanceGuidanceDone for you
Website & presence
Website health check: forms, broken links, load time, spam protection✓On enrolmentOn enrolment
Website uptime monitoring — checked every 5 minutes, alert within 10 minutes of an outage30 days✓✓
Health check page cap (per site)Up to 40 pagesUp to 60 pagesUp to 100 pages
Screenshot of the problem and the exact page link on every finding✓✓✓
Social presence check: Instagram, LinkedIn, X, Facebook, YouTube✓——
SEO snapshot: visibility, top keywords, rank against 3 competitorsFree——
Monthly scorecard with trendline—✓✓

Every plan: owner-authorised, evidence-led, no fake reviews.

The alternatives

How we compare

What you getSalesWitnessHuman-led, evidence-firstTraditional mystery-shopping agencyQuote-based UK boutiqueReview-management softwareBirdeye / Podium tierDo it yourselfAsk a friend to enquire
Mystery audits across all five enquiry channelsenquiry form, email enquiry, live chat, WhatsApp and phone call✓All five, scored on nine criteriapartialPriced per channel — multi-channel is the £1,500 tier—Reports what your systems already recordedpartialYour own team recognises you
A human shopper, not a scriptNamed persona, local phone number✓Human-led, AI-assisted✓Their core method—Automation onlypartialA friend or colleague, once
Evidence attached: screenshots, transcripts, timings✓On every finding✓Reports in 7–14 working dayspartialBlind to the enquiry that never reached a system—Rarely captured at the time
Review monitoring, drafted replies and a removal path✓Daily monitoring, drafted replies, policy-based appeals—Not part of a mystery-shopping engagement✓Their core productpartialManual, and it slips
Website health check with proofForms, broken links, load time, spam protection✓Screenshot and page link on every finding——partialFree scanners; nobody owns the fix
Website uptime monitoring — checked every 5 minutes, alert within 10 minutes of an outage✓——partialFree tools exist — someone has to watch them
Monthly report✓Scorecard with a trendlinepartialPer engagement, not continuous✓Dashboards and digests—
Price$299 one-time — SalesWitness Audit$99 / mo SalesWitness Watch · $199 / mo Watch Proor yearly (2 months free): $990 a year Watch · $1,990 a year Watch Pro£500 single-channel · £1,500 multi-channel · £2,500 competitor benchmark£750 / month recurringpublished UK agency pricing~$300+ / monthestimate — pricing is now quote-gatedFreeplus the enquiries you never find out about

Sources. Agency column: published UK agency pricing — Psychemeta lists £500 single-channel, £1,500 multi-channel, £2,500 competitor benchmark and £750 per month, with reports in 7–14 working days (psychemeta.com/mystery-shopping.html). Most agencies publish no pricing at all and quote on request. Review-management column: Birdeye and Podium published roughly $299 and $399+ per month before moving to quote-gated pricing, so the figure shown is an estimate, not a vendor-confirmed price (birdeye.com/pricing, podium.com/pricing). SalesWitness prices are shown in your currency and billed in USD.

Do the arithmetic

What are missed enquiries costing you?

A few plain questions about your enquiries, one at a time. Pick your kind of business and we fill in typical numbers — change any that don't fit, or just press Next.

Question 1

What kind of business are you?

Or pick a common one

Why we ask: we fill in typical numbers for your kind of business, so you can just press Next.

Want the calculator on its own? Open the full page.

Before you ask

Common
questions

Something else? Ask us — we reply within one business day.

Is mystery shopping my own team legal?

Yes — when it's authorised. Every SalesWitness engagement starts with a digital authorisation from the business owner, captured during enrolment. That recorded authorisation is what makes contacting your own staff under a scenario legitimate mystery shopping. We won't run an audit without it.

Will my team know they're being audited?

No. Scenarios are realistic enquiries in your vertical, spread across the observation window. That's the point: you see how a real prospect is treated, not how staff behave when the owner is watching.

Can you remove negative Google reviews?

When a review violates Google's own content policy — for example, reviews that target a named employee, come from someone with no genuine customer experience, or are off-topic — we prepare a policy-based removal appeal. When a review is negative but legitimate, we say so, and give you a drafted response designed to win the customer back. We never file false reports and never post fake reviews.

What happens after I sign up?

Enrol in about three minutes: pick a plan, tell us your website, and confirm the digital authorisation. Website health check and review sweep start the same day. First mystery audit within 3 days of enrolment. We then track replies and follow-ups for 7 days, so your scored report is ready about 10 days after you enrol. The full SalesWitness Audit (two audits, 15 days apart) is with you in about three weeks. Paid by invoice for now while card payments are being connected — there is no free trial; the audit and every plan are chargeable. Your invoice is issued when you enrol. You can steer the audit (what to focus on, transcripts, personas) from your portal at any time, and checks repeat at the frequency of your plan.

Is there a contract?

No. Monthly retainers are month-to-month and you can cancel at any time. Prefer to pay yearly? Annual billing is invoiced once a year with 2 months free, and it simply doesn't renew if you cancel before the renewal date. SalesWitness Audit is a one-time purchase.

What if you find nothing wrong?

Then you have written proof that your team handles enquiries properly — with the timings and transcripts to hold them to it, and a baseline for every audit after.